Recent years, the concept of online retail shopping has transformed in so many ways. the convenience of online shopping has seen sales soar. There is no doubt that it poses a great threat to offline retail.
Let’s see what’s the situation of offline retail?
When the supermarkets are going to change the price label, have to call up many staffs share out the work and cooperate with one another. Working overnight at clothing time. However, mistakes can not avoid, the price on a label is in conformity with the system.
What’s worse, price labels drop down or misplaced. Let alone seckill sales promotion improve the sales.
Even customers can see and touch, but they do not know the effects in use.
Offline retail is back against the wall. What can make it survive is change, change, change. Electronic shelf label is the leverage of the market and play an important role in RFID retail inventory management.
What is Electronic shelf label?
An electronic shelf label (ESL) system is used by retailers for displaying product pricing on shelves. Typically, electronic display modules are attached to the front edge of retail shelving. … Automated ESL systems reduce pricing management labor costs, improves pricing accuracy and allows dynamic pricing. Also it’s a mirror of inventory management.
How does ESL work?
System module composition
Price change management
Regional product sales
Query and statistics:
Price history curve
Commodity positioning tracking
Sales promotion analysis
The category into column analysis
The profit statement
Encyclopedia of commodities
Precision marketing strategy
ESL Station Instructions
1, The station is plugged in and GPS, The internet access port to the computer（The following figure）
Station IP address：192.168.1.201，
Server IP address：192.168.1.92，
2, Modify the Server IP address（The following figure）
Server IP address：192.168.1.92，
3, Run the DemoTool.exe（The following figure）
（1）（5）Tag preview and Editing area
（2）（11）Tag flashing colors and Wake up of time
（3）Tag size and colors
（4）Tag ID ADD，Edit，Delete，Manual Input
（6）（7）（8）Tag Size，XY Coordinates，Inverse，Colors
（9）View Tag information and The cache template
（10）Import the Text，Image，Excel template
（12）View station ID，Cache template， Send template
Connect with your system
Web API connection
The golden time of Industrial New Retailing with the Electronic shelf label
After gone through the above information, you must be realized that at present is the golden time for new retailing with electronic shelf label. What you can get from the online retail, ESL can help achieve it and more.
Change price in second for thousands of labels
The need for speed, 46.7% of store retails currently update their prices once a week, whereas 53.4% want to be making changes daily or in real time. Of course, labels can be repriced manually and retailers have refined the process for years: workflows are proven, mobile computers and scanners optimize efficiencies, and out-of-hours work for re-labeling is built into rotas.
In fact, manual pricing still a hard task. It’s time-intensive and expensive.
One major retailer’s high-profile sale takes two days to reprice and involves entire teams in every store working overnight across an entire weekend.
Indeed, repricing ties up associates in a laborious task that most would prefer to avoid and it takes them away from their primary job of helping customers.
Store associates are always going to be limited to the number of repricing changes they can make based on the amount of free time they have available.
However, at this time many problems happen.
Price labels may drop down or put the wrong place, even some goods without price label. Customers will give up without seeing the price, some others may take much time to line up, but to be told the price is wrong at the cashier desk. Can you imagine how badly this experience? Complaint & customer loss are out of question.
Electronic shelf label helps change the price in seconds
Change prices everywhere: The centrally managed solution makes it easy to change limitless numbers of prices on shelf-edge labels – within 25m around the router, across one store or every store, in seconds – without the need to involve your in-store teams.
React to trends: Use dynamic pricing strategies to change labels based on the time of day, competitor activity, or the season. In the evening, you want to sell out all left vegetable and fruits, or would be devalued. How to make the promotion in the limited time? Discount is the best way, change the price in seconds, and inform only last for 1 hour. Promote your sales and reduce waste.
Improve service: When customers step into a supermarket, give a chance of 20% to the supermarket to get profit. The key is whether the service is good or not. If the sale always following and promoting. I think the customer will speed up their steps and go outside. On the other hand, if they want to know something, but all your sales are busy changing price label instead of answering their questions. Consumption is hard to be complicated. So electronic shelf label helps free up store associates to do what they do best – take care of customers.
Electronic shelf label shows inventory to you
If this situation happened in your life? When you step into a mall, see a beautiful shoe, try it on. However, the size is a little small. You turn to the seller, “do you have a bigger size?” the seller told you, please wait, I have to check our inventory. You waited for 10 minutes, 20 minutes… The seller comes back, sweat dripped from her face. And you were full of expectation. Then she told you, sorry, there is no bigger one in stock. What a pity! Time wasted, but can not get the expected shoes.
Regards to the seller, what did her lost? Time, potential customers during the time she is away.
You see, this is a loss for both.
How to solve this problem? Electronic shelf label shows inventory to you. All information stored in the system, and displayed on the electronic shelf label. There is no need to ask the seller how many sizes do they have. Just see the label, you can know, oh, no size for me, OK, let’s go or change the other style. So easy!
Electronic shelf label tells you how to make category management
Have you ever think about the layout of a supermarket? What’s kind of products should put near the entrance and how to bid the price? What’s kind of products should put the middle of the shelf? For children, ladies or gentlemen?
Maybe you have no idea, ask your in-store team come together and discuss it. Then put goods according to your team’s idea. Or you will say, let’s do A/B test.
Exactly, most shop owner doing like that. However, your team members’ idea only stands for a tiny fraction of a person’s thought. And what’s your target is sell those to your clients, not your team. For the second way, A/B test, we have to say it’s a smart way. But how to collect the data is a problem. For different places and prices, pick out the most suitable one, is a long time task.
Electronic shelf label give you a guide on how to make the category management.
Electronic shelf label like a data collector, at what time on which place with what’s kind of price, sold out how many pieces. According to this simple data, what you can do?
Give a discount in the rush hour or make a promotion like seckill. And tell them the next seckill time to attract more return customers.
What’s more, from those data, you will see some chewing or beautifully packaged candy put in front of the cashier desk with moderate price are more attractive.
And candy or toys put on the middle or bottom is a good place for children to take it.
You see, double your sales need your customer tell you how to make the category management. The electronic shelf label is the voice pipe.
Electronic shelf label is the social media of supermarket
Why online retail is so popular without touching and seeing, but still become hotter. It’s not difficult to find that buyers care about the reviews and comments. From those customers can know the real feeling of using the products. That is why nowadays social media become popular. Clients can know you and your company through the social media and other persons’ comments, then they decide whether to send you an inquiry or not.
However, as the offline retail, you can touch and see what you want to buy, but you don’t know the experience of using. You don’t know if happy or regret to buy the product. If you have a good experience with this product, there is no place for sharing. On the contrary, if you are so angry about the product you brought, you even do not have ways to tell others.
Electronic shelf label can combine the function online & offline.
When you step into the supermarket, you can touch and see. Take out your mobile phone scan the QR barcode on the shelf label, check the reviews and comments. You can know it’s worth to buy or not, whether the product is you want. No matter you are happy or not with this product, you can share a photo once you log in. If you do not want to wait in line, pay online also supported. Even some supermarket can send to your home within one hour.
For the supermarket, they can get the feedback from customers. Improve their service and selection. Avoid losing customers without knowing the reason.
What’s more, once customer login, they can get the big data to send push ads according to their purchasing habits. Such as on the middle of every month, you send some ads like shampoo. Or every evening, some fresh vegetables. You are the reminder of your customers’ daily life, they would be appreciated you.
How to invest Electronic shelf label in your supermarket?
Actually, you do not need to invest, your sponsor would love to support you.
You can introduce a good way to double their sales, let more person know the story of their product. Display their brand & logo wherever their products put, which can help to build a solid image and attract more fans. What they only need to do is invest in some electronic shelf label in your supermarket.
Then you collect all sponsors’ investment to install Electronic shelf label in your supermarket, a win-win situation starts.
In our more connected, customer-driven, and the fast-paced retail world, isn’t it time to price this way?
As for now, do you know what is ASAC rules? Attract sponsor attract customers!
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